Every year since 2015, we've submitted an application to the America's Best Bicycle Shop (Bicycle Retailer Excellence Award) program administered by the National Bicycle Dealers Association. The process is kinda a pain, but it's a great annual assessment of our operations. Part of the review process is being secret shopped.
A secret shopper emails, calls, and visits us — of course, we aren’t told when — and we get graded on professionalism, product knowledge, customer service, our website, and appearance of the shop.
We got back our secret shopper report and, well, we nailed it with a 91%! Kudos to our fantastic staff for knocking it out of the park!
We haven't heard back if we're ultimately being awarded ABBS/BREA for 2022, but this secret shopper report sure bodes well. We should hear in July. Fingers crossed for 8 years in a row!